Apa maksud tribe?
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea.”
“A group needs only two things to be a tribe: a shared interest and a way to communicate.”
Ingat dua benda penting ni bila nak bina tribe:
- A shared interest.
- A way to communicate.
Kenapa manusia perlukan tribe?
Sebab mereka nak connection, growth dan something new for themselves. Mereka perlukan perubahan. Tak nak selamanya kekal statik.
Seth Godin ada cakap dalam buku ni,
“You can’t have a tribe without a leader – and you can’t be a leader without a tribe.”
“We need to belong.”
Our survival mechanism perlukan kita untuk berada dalam tribe dan bersama orang yang sehaluan dengan kita. Kita akan tertarik dengan leader dan apa ideas mereka, sampai kita rasa tak sabar untuk ikut mereka.
“Tribes make our lives better.”
Ada macam-macam tribes dalam dunia ni.
- Tribes yang kita bekerja sekali.
- Tribes yang kita travel bersama-sama.
- (dan macam-macam lagilah)
Nak lead dan bina tribe ni bukanlah semudah datang bergolek. Ianya datang dengan tanggungjawab yang sangat besar dan berat.
Soalan penting yang kita kena tanya diri sendiri,
“Aku nak lead ataupun tak?”
Seth Godin ada cakap dalam buku ni,
“Everyone is now also a leader.”
Without leaders, there are no followers.
You’re a leader.
We need you.
“Tribes are about faith – about belief in an idea and in community.”
Kita percaya tak dengan apa yang kita buat sekarang?
Kita percaya tak yang kita boleh lead?
Sekarang ni, mungkin antara kita sedar yang kita buat sesuatu bukan sebab duit semata-mata. Tapi sebab kita percaya benda tu akan memberi hasil dan kita sendiri puas hati buat tu.
Apa itu marketing?
“Marketing is the act of telling stories about the things we make – stories that sell and stories that spread.”
“Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.”
Improving a tribe
A leader can help increase the effectiveness of the tribe and its members by:
- Transforming the shared interest into a passionate goal and desire for change
- Providing tools to allow members to tighten their communications
- Leveraging the tribe to allow it to grow and gain new members.
